Why You’re Losing RFPs (And How to Start Winning More)
- Tyler Khalikyar
- May 12
- 2 min read
If you’re reading this, chances are you’ve put hours—maybe days—into an RFP response only to end up ghosted, rejected, or told “we went in another direction.” Sound familiar?
It’s not because your solution isn’t great. It’s not because your price was off. It’s because your proposal didn’t win the game before the game started.
At WinRFPs, we help teams stop guessing and start winning—by transforming the way you approach RFPs from reactive to strategic. Here's how.
The 3 Silent Killers of Your Proposal
1. You’re Writing to the RFP, Not the Buyer
Most teams jump straight into the requirements and try to check every box. But the truth? The best proposals speak directly to the buyer’s underlying goals—not just the laundry list of what they asked for.
🔑 Fix It: Start with a simple capture strategy. Who’s the decision-maker? What are they measured on? How does your solution help them get promoted?
2. You Don’t Have a Repeatable Framework
Every pursuit feels like Groundhog Day—chaotic kickoffs, disorganized reviews, and last-minute rewrites. That’s a recipe for burnout and mediocrity.
🔑 Fix It: Implement a repeatable process rooted in Shipley/APMP best practices. We give you the templates, review checklists, and pursuit playbooks to build momentum—not madness.
3. Your Story Isn’t Memorable
Features don’t win deals. Narratives do. If your proposal reads like a product manual instead of a business case, you're leaving value on the table.
🔑 Fix It: Reframe your solution as a story. Open with a bold insight, show the buyer what’s at stake, and guide them to a future where your solution is the hero.
Start Winning More (and More Often)
At WinRFPs, we don’t just write proposals. We help you:
Map stakeholders before the RFP ever drops
Shape the ask and reframe the narrative
Build persuasive proposals that score—and sell
Whether you’re chasing $100K or $100M deals, we plug in where you need us most: strategy, writing, or end-to-end response management.
📩 Let’s Talk
If you’re tired of guessing what the evaluators want—or you’re ready to finally systematize how your team wins—contact us today for a free consultation.
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